Visual Content Strategy

Smithers Swimwear (Sway Collection)

This project is dedicated to crafting a visually captivating and thoughtfully directed campaign for Smithers Swimwear, highlighting a retro-inspired aesthetic with rich vintage hues that evoke nostalgia and timeless elegance.

Designed to make a bold impact, the visuals will feature intimate close-ups that draw attention to the intricate details of the swimwear, paired with carefully curated negative space to enhance the placement of graphics and typography. The aim is to produce a series of visuals that are both artistically engaging and effortlessly cohesive, blending the allure of classic style with a modern sensibility that leaves a lasting impression.