Every brand has a unique story to tell, and my mission is to help businesses bring those stories to life through engaging visuals and experiences. Here’s a quick overview of the step-by-step of our project:

Discovery Call

When you're ready to kick off our potential project, we'll schedule a discovery call. This is where we get to know each other better, dive into your business or ideas, and discuss your goals. It's also the perfect time to chat about concepts, strategy, and lay the foundation for something great!

Moodboard & Concept

After our chat, once I have a solid understanding of your business and goals, a contract will be sent for you to sign along with the deposit details. Then, I'll gather all my research and create a moodboard and concept based on your brand objectives, products, strategy, unique selling points, and target audience. These will be reviewed and signed off before moving into the design phase.

Development

I’ll present the strongest concepts for your business based on our agreed visual direction. Once you've reviewed and shared your feedback, we’ll refine and develop the chosen concept, bringing it closer to the final product. Exciting mock-ups will also be included, giving you a real-life feel for the designs!

Brand Finalisation

At this stage, all your final files are brought together, prepared, and ready for handover. A comprehensive brand guidelines document—the ‘how-to’ of your brand—is also created. Once the final invoice is paid, we’ll move into the final off-boarding and complete the handover of all files.

You've got questions? I've got answers.

How long does the process take?

The timeline for each project is flexible and largely depends on the project's scope, our communication flow, and how quickly feedback is provided. While some stages may move faster, others might require more time to perfect. Typically, we allocate 7-9 weeks per client to ensure we can deliver high-quality work, with ample time for revisions, feedback, and thoughtful adjustments. This timeframe allows us to thoroughly explore concepts, refine designs, and ensure every detail aligns with your vision, resulting in a final product that feels both polished and tailored to your brand.
How do I know I am ready to work with you?

Whether you’re looking to rebrand and re-conceptualize or build your brand from the ground up, I’m here to help. Brand development is a passion of mine, and I’d love to hear your ideas or brainstorm creative, impactful strategies for your business. Book a discovery call to explore what we can achieve together!
Do you offer payment plans?

The payment schedule is typically divided into three stages: 50% upon booking (non-refundable), 30% midway through, and the final 20% before file handover. For some projects, retainer options may apply, but the payment schedule is always open for discussion to fit the specific needs of your project.
What kind of businesses do you typically work with?

I collaborate with businesses of all sizes, ranging from startups to well-established brands, across diverse industries. My experience spans hospitality, retail, creative services, and fashion, allowing me to tailor my approach to meet the unique needs of each client.
What’s the first step in the brand-building process?

A discovery session to dive deep into your business and ideas would be the start. During this session, we’ll explore your goals, vision, and the progress you've made so far. It’s a chance to discuss your journey and clarify what you want to achieve. This collaborative conversation allows me to fully understand your business and the direction you're aiming for, setting the foundation for a strategy that aligns with your objectives and moves your ideas forward.
Can you help with both rebranding and creating from scratch?

Absolutely! Whether you're seeking to refresh an existing brand or create something entirely new from the ground up, I’m here to help. From redefining your brand’s assets to building a cohesive strategy, I can assist with both processes to ensure your brand stands out and resonates with your target audience.
I need investors to develop my brand. Can you help me?

With my background in business development, particularly in valuation and portfolio management, I can help assess the value of your potential brand. By calculating its worth, we can present a clear and compelling price point to offer to potential investors. This strategic approach ensures your brand’s true value is reflected and positioned for growth opportunities.